Ahmed – Co-founder & Artistic Director
“It all began with a gaze… my wife’s gaze under the Dubai sun.”
I was born and raised in the United Arab Emirates, and I’ve always been fascinated by elegance and refinement. My journey took me to Paris, where I studied fashion and design for four transformative years. In the Parisian ateliers, between classes at Saint Martins and runway shows on the Champs-Élysées, I learned the subtle art of enhancing feminine beauty.
When I returned to Dubai, one moment changed everything: watching my wife squint beneath the blazing Emirati sun, endlessly searching for the perfect pair of sunglasses—one that would combine protection and elegance. That was my revelation: to create a brand that would honor the beauty of Emirati women with the French craftsmanship I had mastered.
“I wanted to capture that Parisian magic and adapt it to the unique light of our deserts, so that every woman in the Emirates could wear a piece of that French elegance.”
Layla – Co-founder & Marketing Director
“Mirage was born from our shared love—and my frustration of never finding THE perfect pair.”
I embody the essence of the modern Emirati woman: elegant, ambitious, and deeply connected to my roots. With a degree in international marketing, I’ve always been passionate about brands that tell an authentic story.
When Ahmed shared his vision with me, I immediately saw its potential: to create a brand that truly understands the needs of Emirati women. Gone are the days when we had to choose between international brands that didn’t reflect us and soulless local alternatives.
“I lived with the daily frustration of never finding sunglasses that reflect who I am: a modern, elegant Emirati woman who loves French quality but wants to support local entrepreneurship.”
Together, Ahmed and I joined forces—he brought the artistic expertise from France, and I brought a deep understanding of the local market and the desires of Emirati women.
Our Mission: French Elegance, Emirati Soul
A Local Brand with French Inspiration
Mirage is not a French brand being exported, nor is it an Emirati brand trying to imitate. It is a unique fusion: the excellence of French craftsmanship meets true Emirati identity.
Our Values
- Parisian Elegance: Every design reflects the French sophistication Ahmed learned in Parisian ateliers
- Local Adaptation: Designed specifically for the climate, culture, and lifestyle of the Emirates
- Local Entrepreneurship: We’re proud to contribute to the local economy and create jobs in the UAE
- Understanding Women: Created by an Emirati woman, for Emirati women
Why Mirage Exists
In a market saturated with international brands that don’t truly understand Emirati women, Mirage offers a refreshing alternative: a brand that speaks their language, understands their needs, and celebrates their natural elegance.
Our Promise:
“To offer every woman in the Emirates sunglasses that are not just an accessory, but an extension of her personality—blending French sophistication with local authenticity.”
Like a mirage in the desert, our sunglasses transform reality: they reveal hidden beauty, protect against the elements, and elevate the everyday. Each pair tells the story of a meeting between two cultures, two forms of expertise, and two lovers who chose to create something truly unique.
Mirage: Beyond what you see
